Client - Meta Quest
Agency - BBDO Group Germany
Launched on: 11th Jan, 2024
Ever feel like your fitness goals are trapped in the gym bag of reality? Life's unpredictable weather, hectic schedules, and intimidating gym vibes often leave our best intentions collecting dust. But hey, we get it. That's why Meta and Puma, giants in their own realms, teamed up to shake things up. Together, they're flipping the script on how we tackle fitness with an exciting pop-up experience that taps into the Quest 3's mixed reality magic.
Dropping right when the post-holiday blues hit and gym memberships take a nosedive, we teamed up with Meta, Puma, AMV BBDO, BBDO Germany and Unit9 to cook up something special: The World’s Smallest Gym.
At the PUMA flagship store, The East Side Mall, and The Mall of Berlin, folks got the chance to dive into a 2m x 2m zone turned into a full-blown fitness adventure, thanks to Meta Quest 3's mind-blowing mixed reality tech. Picture this: virtual boxing, high-intensity interval training, and even Zumba sessions, all crammed into this snug, easy-to-reach spot.
Before the big debut, Meta pulled off a slick move by treating sports influencers in Germany to an exclusive sneak peek. Picture this: personalized boxes, complete with mini lockers stuffed to the brim with goodies like custom stickers, 3D printed models of the Quest headset, fresh Puma gear, and a whole lot more
Snapshots from the process
Creative Agency: BBDO Germany and AMV BBDO
Agency CEO: Kathrin Jesse
Agency CCO: Jonathan Deeb
Agency Creative Director: Erin Conboy, Niall Cruickshank-Sutton, Maciek Kozina, Michael Jones and Thomas Hazledine
Agency Creative Team: Shivani Shah, Kate Ross, Daryl Berndt, Lisa Glonti, Daria Witte, Matt Lebedev, Vito LaBrocca, Lukas Reubelt, Dillon Harland, Javier Auguste
Agency Planning Team: Annika Plaggenborg, Laura Müller, Miljan Djokic
Agency Account Team: Amina Malik, Galina Koreneva, Dorothy Tang, Christian Krull, Jean Reichert, Christian Emme, Alex Sandford-Smith
Agency Producer: Alexander Geier, Claudia Weingart, Ian Whittle
Media Agency: Spark Germany
PR Agency: Segmenta communications
Influencer Agency: Granny
Production Company: UNIT 9