Art Director
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Flush campaign

Flush - Earth Day Campaign

Client: Cloud Paper Agency: Buena- The Good Cause Agency, Portland Produced on: 13th April2021

 

“Brilliant”

 

Ashton Kutcher

 
 
 

“A direct hit at Toilet paper industry giants and their use of old-growth forests.”

 
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“Flush is Thank-fully, completely fake.”

 
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If everyone switched to bamboo TP, it would literally save billions of trees from the chopping block. So, we did something crazy!!!!!

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On April 13th,2021 we launched a fake brand of toilet paper: FLUSH PAPER

A Fake Founder + Fake Products + Fake Office

And people hated us! Not kiddinnnng.

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We got attention from Robert Downy Jr. & the team. Woot!

 

And on 21st April, a day before Earth day we did this: The BIG REVEAL

Co-founders: Ryan Fritsch & Austin Watkins

Category: Brand-Social, Social Cause

Chief Creative Officer: Doug Burnett

Head of Operations: Tori Kiss

Art Director: Shivani Shah

Operations Coordinator: Neha Salgaonkar

Account Manager: Grace Wachira

Account Lead: Neil Roy