![Nick Ferrucci - Flush (Cloud Paper) [COMMERCIAL].gif](https://images.squarespace-cdn.com/content/v1/5ced537a7a87d0000188a86e/1702838528321-29QZUR9V9BJH07YWVJ8T/Nick+Ferrucci+-+Flush+%28Cloud+Paper%29+%5BCOMMERCIAL%5D.gif)
Client: Cloud Paper Agency: Buena- The Good Cause Agency, Portland Produced on: 13th April2021
“Brilliant”
Ashton Kutcher
“A direct hit at Toilet paper industry giants and their use of old-growth forests.”
“Flush is Thank-fully, completely fake.”
If everyone switched to bamboo TP, it would literally save billions of trees from the chopping block. So, we did something crazy!!!!!
On April 13th,2021 we launched a fake brand of toilet paper: FLUSH PAPER
A Fake Founder + Fake Products + Fake Office
And people hated us! Not kiddinnnng.
We got attention from Robert Downy Jr. & the team. Woot!
And on 21st April, a day before Earth day we did this: The BIG REVEAL
Co-founders: Ryan Fritsch & Austin Watkins
Category: Brand-Social, Social Cause
Chief Creative Officer: Doug Burnett
Head of Operations: Tori Kiss
Art Director: Shivani Shah
Operations Coordinator: Neha Salgaonkar
Account Manager: Grace Wachira
Account Lead: Neil Roy