Client - Bugatti
Agency - BBDO Group Germany
Launched on: 24th July, 2023
Bugatti's rapid evolution includes an unprecedented expansion of its automobile lineup and a notable presence in the virtual world. We're proud to have played a key role in creating and launching Bugatti's new website.
The brand new Bugatti website combines dynamic design with award-winning CI/CD for an immersive, 3-dimensional exploration of the brand's ethos.
Bugatti's new digital hub emphasizes its repositioning, offering an all-inclusive lifestyle experience with inspiring partnerships and products, serving as the central hub for the Bugatti community.
The overall mystic look and feel does not only fit to the brand’s corporate colors but also to its metaphysical technological achievements and the many mysterious stories around Bugatti.
By harmonizing sight and sound, the new online home of Bugatti has been crafted to generate genuine engagement, transcending conventional digital interactions.
The way the content is curated and displayed brings a certain mystery of what is to come, but also integrates different pages from a section seamlessly together with sound.
Snapshots from the process
Team : Nabeel Qaisar, Eduardo Heil, Ivana Andric, Erna Ključić, Dawne Lee, Dejan Handjiski, Annika Plaggenborg, Jennifer L., Markus Smak, Kate Ross, Pulkit Jain, Suraj Sharma, Rosario Brancato, Laura Sophie Müller, Muhammad Hamza, Nils Oberländer, Agni Figaroa, Shivani Shah 🇮🇳 🇺🇸 🇩🇪, Saad Ansari, Andrijana Grahovac & Kathrin Jesse.