“80% of population does not know where to seek help during their low phase.”
People are not familiar with 988 suicide helpline.
With Campaign
DARK MODE
people will know exactly what to do when everything around them starts
feeling dark and worthless.
80% of people feel hollowness and darkness in their life, which leads them to ending their life. With TIMES-SQUARE BLACKOUT we launch out campaign DARK MODE.
After the BLACKOUT we let people know the one thing they need to do.
With Print advertising, we reach everyone to their door step.
By creating a mental shortcut, we lead people to doing the right thing at time of Crisis.