Client - Bugatti
Agency - BBDO Group Germany
Launched on: 24th July, 2023
Bugatti’s evolution has been unprecedented, with the brand expanding at a quicker pace than ever before in its long and rich history. Running in parallel to the carefully curated expansion of its line-up of industry-leading automobiles, Bugatti’s presence in the virtual world has also expanded in stature and relevance. And we are glad to be the ones instrumental in the creation and launch of the brand new website of Bugatti.
The new site features a dynamic and immersive design that is elegantly integrated into award-winning CI/CD. The new visual language goes beyond static images, putting visitors at the center of its virtual environments, inviting them to embark on a three-dimensional exploration of the brand’s unparalleled ethos.
The marque from Molsheim is emphasizing its new positioning by placing special focus on an all-inclusive Bugatti lifestyle experience and its unique brand universe with inspiring lifestyle partnerships, products and experiences that go beyond Bugatti’s famed automobiles, making the new digital home the main brand hub for the entire Bugatti community.
The overall mystic look and feel does not only fit to the brand’s corporate colors but also to its metaphysical technological achievements and the many mysterious stories around Bugatti.
By harmonizing sight and sound, the new online home of Bugatti has been crafted to generate genuine engagement, transcending conventional digital interactions.
The way the content is curated and displayed brings a certain mystery of what is to come, but also integrates different pages from a section seamlessly together with sound.
Snapshots from the process
Team : Nabeel Qaisar, Eduardo Heil, Ivana Andric, Erna Ključić, Dawne Lee, Dejan Handjiski, Annika Plaggenborg, Jennifer L., Markus Smak, Kate Ross, Pulkit Jain, Suraj Sharma, Rosario Brancato, Laura Sophie Müller, Muhammad Hamza, Nils Oberländer, Agni Figaroa, Shivani Shah 🇮🇳 🇺🇸 🇩🇪, Saad Ansari, Andrijana Grahovac & Kathrin Jesse.